An assessment of marketing thought & practice - 1982 educators' conference proceedings
- Författare
- Bruce J. Walker American Marketing Association
- (Editors Bruce J. Walker .., Papers from the conference held in Chicago from August 1st to 4th, 1982)
- Genre
- Konferenspublikation, Konferenser, Ej skönlitteratur
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| American Marketing Association | cop. 1982 | USA, Chicago | xiii, 465 sidor. 28 cm |